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Resurrecting Telstar Services — From DIY Repair Shop to Vintage A/V Authority
A premium digital front door that attracts audiophiles, collectors, and legacy-keepers.
- Client:Telstar Services
- Industry:Vintage A/V Repair, Restoration, and Resale
- Location:Austin, TX — serving Austin, San Antonio, Dallas, Houston
- Services:Web Design • SEO • CRO • Brand Repositioning
- Result:From a forgotten one-page DIY site → to a conversion-ready authority brand attracting high-value collectors and collectors' buyers.
The Challenge: From Hidden Gem to Visible Authority
For over 21 years, Telstar Services quietly built a reputation in Austin for expert restoration of vintage turntables, VCRs, amplifiers, and audio gear. Owner Matt Lehner is a craftsman who treats every repair like a preservation project—bench-testing for days, calibrating by ear, and restoring with care.
But online, Telstar was invisible. Their old DIY site failed to communicate that craftsmanship or credibility.
The Strategy: Repositioning a Repair Shop into a Resurrection Lab
Using the KenziDev Positioning Framework, we repositioned Telstar from a “repair shop” into a Vintage A/V Resurrection Lab — built for collectors, not just customers. This strategy turned technical expertise into an emotional brand narrative that commands authority and trust.
We started by redefining what Telstar truly represents — not just a repair business, but a restoration partner for those preserving memories, sound, and history. This mindset guided every messaging, design, and experience decision that followed.
Positioning Platform
FOR
Collectors, audiophiles, and memory-keepers in Texas who own irreplaceable vintage A/V gear.
PROMISE
“We don’t just fix gear — we resurrect it with museum-grade care so it performs better than new.”
CATEGORY
Vintage A/V Resurrection Lab (not a repair shop).
REASON TO BELIEVE
- 21+ years serving Austin and beyond
- 4–5 day bench testing — no rushed solder jobs
- Curated resale collection: The Vault
- Real client stories like “Matt brought back my dad’s voice on those tapes.”
DE-POSITIONING
“Most shops swap parts. We restore soul.”
“You could replace it… or resurrect it.”
The Solution: Rebuilding a Complete Digital Growth System
We transformed Telstar’s one-page DIY site into a high-performing Vintage A/V Resurrection Lab — structured for clarity, trust, and measurable conversion.
Our approach went beyond design. We restructured the brand’s entire online ecosystem to deliver a user experience that informs, engages, and converts.
- Messaging: Clear “Vintage A/V Resurrection Lab” positioning with benefit-driven copy.
- UX/UI: A 10-section homepage designed for trust, clarity, and action.
- SEO: Technical and local optimization — schema, meta, and service area targeting.
- Performance: Streamlined structure and optimized assets for faster load and engagement.
The result is a complete growth engine — one that builds credibility, captures demand, and turns visitors into qualified leads.
🚀 Impact Snapshot
- +200% increase in engagement time
- 80–120 projected qualified leads/month
- $10k–$25k estimated monthly revenue uplift
The Design System: Warm, Technical, and Nostalgic
We developed a design system that feels like a craftsman’s workshop journal meets a collector’s catalog — combining warmth, precision, and tactile authenticity while maintaining digital clarity and responsiveness.
Colors
- Primary: #2B2B2B (Warm Charcoal)
- Secondary: #F8F5F0 (Cream Paper)
- Accent: #C67943 (Copper Glow)
Typography
Font Family: Inter
Headings: 600 weight, 52px → 42px
Body: 17px → 15px, line-height 1.6
Readable, modern, and timeless — Inter brings precision to a nostalgic aesthetic.
Grid System
- Desktop: 12 columns, 1280px container, 40px margins, 20px gutters
- Mobile: 4 columns, 20px padding
- Section padding: 80px → 60px
The grid ensures harmony between structure and craftsmanship, guiding consistent hierarchy across every breakpoint.
Why it works: The warm palette and tactile textures convey craftsmanship and nostalgia while maintaining digital clarity — ideal for vintage collectors and creative professionals.
The Outcome — Measurable Growth & ROI
The rebuild transformed Telstar’s online invisibility into measurable business performance. Within months, the site began capturing qualified leads, ranking locally, and generating consistent revenue from both restoration and resale services.
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