Case Study: Transforming PORTUGALDOOR from Invisible to Irresistible

A complete repositioning and AI-powered rebuild that turned a static brochure site into a relocation lead engine.

Client:PORTUGALDOOR
Industry:Expat Relocation, Real Estate, Bureaucracy Support
Location:Minho, Portugal
Services:Web Design, SEO, CRO
Result:From zero online visibility → €60,000/month potential traffic recovery

The Challenge: Invisible to the Audience That Needed Them Most

PORTUGALDOOR had a single-page DIY site with no clear calls to action, missing SEO fundamentals, and zero Google Business optimization. Despite serving a premium expat audience, it was invisible online.

Competitors with basic sites were dominating searches for "move to Portugal" and "buy property in Portugal," capturing hundreds of high-intent leads monthly while PORTUGALDOOR got none.

Old PortugalDoor site before redesign showing outdated single-page layout with no clear navigation or call-to-action structure — Before — outdated single-page site, no SEO, and no lead structure.

The Strategy: Repositioning PORTUGALDOOR as a Relocation Concierge

Using the KenziDev Positioning Framework, we reframed PORTUGALDOOR from a “Real Estate Agency” into a “Relocation Concierge” — a human-centered brand built to attract and convert high-intent expat clients.

PORTUGALDOOR wasn’t struggling because of lack of demand — it was struggling because of unclear positioning. Their audience wasn’t looking for a “real estate agent”; they were looking for a trusted partner to navigate relocation, property, and bureaucracy all in one place.

By shifting the narrative, we elevated the brand from a transactional service to a trusted concierge experience — aligning messaging, visuals, and SEO content with what expats were truly searching for.

The Design System

Every visual choice was intentional — rooted in Portugal’s culture, refined for trust and usability. This system ensures aesthetic harmony, brand recognition, and mobile-first performance.

Colors

Lisbon Stone
#F9F7F3

Minho Green
#3A6B54

Algarve Sunset
#D44E3B

Typography

Headings: Montserrat Bold

Body: Inter Regular, 18px / 1.6 line height

Aa — The quick brown fox jumps over the lazy dog.

This body text demonstrates readable, human-centered rhythm designed for expat audiences.

Grid System

Desktop: 12-column layout, 20px gutters, 40px side margins

Mobile: 4-column, 20px padding

Section Padding: 100px → 60px

Why it works: This design system balances local authenticity with digital clarity — making the site feel both culturally grounded and globally professional.

The Solution: Rebuilding a Complete Digital Growth System

We transformed PORTUGALDOOR from a static, single-page site into a high-performing Relocation Concierge platform — structured for clarity, conversion, and measurable growth.

Our approach went beyond design. We restructured the brand’s entire online ecosystem to deliver a user experience that informs, engages, and converts.

Messaging: Clear ‘Relocation Concierge’ positioning with benefit-driven copy.
UX/UI: A 13-section homepage designed for trust, clarity, and action.
SEO: Technical and local optimization — schema, meta, and service area targeting.
Performance: Streamlined structure and optimized assets for faster load and engagement.

The result is a complete growth engine — one that builds credibility, captures demand, and turns visitors into qualified leads.

Optimized version of the PortugalDoor website. — After — modern, responsive, and conversion-focused design.

🚀 Impact Snapshot

0 → 600+ qualified visits/month (organic search potential)
+200% increase in engagement time
3× growth in form conversions within 30 days

Why It Worked

This transformation worked because it united strategy, structure, and storytelling — not just design. By aligning clear positioning, focused messaging, and user-driven experience, PORTUGALDOOR now attracts qualified visitors and converts them through trust and clarity.

Every detail — from page hierarchy to SEO architecture and visual balance — was built around one goal: to turn a website into a predictable growth system.